GENERICO.ruWorldSouth Africa wants to make its wine popular in Russia, Ambassador said

South Africa wants to make its wine popular in Russia, Ambassador said

MOSCOW, November 5. In an interview with RIA Novosti, South African Ambassador to Russia Mzuvukile Jeff Maketuka said in an interview with RIA Novosti that he would like to make South African wine popular in Russia, like Coca-Cola, so that it can be sold in every restaurant. all over the world. Do you know their strategy? Have a bottle of Coca-Cola in every village. You can go anywhere in the world and find a bottle of cola there. We will do the same with South African wines in Russia. A bottle of South African wine in every restaurant in Russia! ” – he said. Relations between Russia and South Africa are at a high level, Putin said. At the same time, the ambassador noted that the change in the legislation of the Russian Federation in the field of wine certification does not stop or frighten suppliers from South Africa. According to him, South Africa ranks seventh in the world in wine production and third in Russia, judging by its market share. “But we are still only at the tip of the iceberg, because when we talk about the Russian market, we mean only Moscow and St. Petersburg. In the Urals, people cry – they do not have South African wines. Russia is a huge market, it is not limited to two cities. That is why we visit central Russia, the Far East. A month ago we were in Vladivostok – there is not a single serious restaurant where there is no bottle of South African wine, “he added. He explained that the competitive advantage of South African wines is in the combination of price and quality.” Just go to the first liquor store you see and see what wines are there – 1-1.5 thousands of bottles of South African wines, 200 different brands that start at 640 and end at 7,000 rubles per bottle. The store tells us that they constantly replenish their stocks of cheaper wine every week. Price and quality yours are combined in South African wine. Do not look at the price, thinking that the wine for 600 rubles is bad, and for 4 thousand it is good. What costs 600 rubles can compete with the best Italian wine, if you name a specific country, “the ambassador assured. According to him, the remoteness of South Africa during transportation to the Russian Federation does not matter, since we are talking about wholesale supplies.” scares away, does not stop. The price depends in this case on the volume of supplies, due to this it is reduced. Our strategy is wholesale supplies, “the ambassador emphasized. Russia intends to deepen all-round relations with South Africa


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