MOSCOW, Jan 18 World Anti-Doping Agency (WADA) for the first time since its founding changed its logo, according to the organization's website. The new brand was approved by the WADA executive committee in November 2021. The agency presented a new version of the site and logo on Tuesday. The revamped brand was created as part of the 'Be Seen' vision and WADA's strategic plan for 2020-2024.» Our revamped brand is underpinned by a new visual identity, starting with a redesigned logo that portrays a more open, engaging and impactful brand. It honors the legacy elements of the logo , which we have had since our founding in 1999, such as the square representing rules and traditions, and the equal sign, which is reminiscent of fairness with the human element,» said WADA Communications Director Katherine McLean. It is noted that WADA left in its brand colors are green, but at the same time «expanded the palette and design to reflect the different aspects of the game in which athletes participate.» WADA was founded in November 1999.
