Girl working at the computer. File photoMOSCOW, Jan 25The demand for laptops and computers in the first three weeks of January jumped almost three times compared to the same period last year, the dynamics is explained by the growing popularity of remote work, Wildberries, the largest Russian online retailer, told RIA Novosti. «From January 1 to January 23, 2022, the number of orders laptops and computers for Wildberries in Russia increased by 175% year-on-year, for monitors — by 337%. The Wildberries analytical service associates the surge in demand with a new wave of growth in the popularity of remote work: Russians are actively updating computers, laptops, as well as necessary accessories, » — the study says.Demand for offices in Moscow doubled in 2021According to analysts, remote employees prefer more productive and expensive equipment, as it allows them to work with «heavy» programs and massive databases. In terms of sales, the top three laptops in the first weeks of January included the MSI GF63 Thin (70,000 rubles), the MacBook Air M1 (87,000 rubles), and the MacBook M1 Pro (217,000 rubles). appliances — power supplies (+318%), card readers (+214%), laptop stands (+123%), mice and keyboards (+40%). The study notes that due to the shortage of equipment and electronics in the world, the demand for related products is also growing among foreign buyers who order them from Russia — in the first three weeks of 2022, they ordered 95% more various equipment with delivery from the Russian Federation than a year earlier. The most active foreign buyers were residents of Israel, Latvia and Estonia, most of all foreigners ordered smartphones, household appliances, TVs and audio equipment. According to analysts, the increasing popularity of remote work will further boost demand.
