Store employee holding smartphoneMOSCOW, Jan 31Russian retailers of equipment and electronics have predicted prices for their goods for the near future, including a possible change in cost due to the high volatility of the ruble, RIA Novosti was told in the companies. The Russian ruble has recently shown high volatility amid the tense geopolitical situation around Ukraine: so On Wednesday, the dollar exchange rate on the Moscow Exchange exceeded 80 rubles for the first time since November 2020, and the value of the euro reached 90 rubles, which was a record since the summer of 2021. At the same time, on Thursday, the movement of the ruble exchange rate changed towards strengthening, and on Friday afternoon the dollar traded at the level of 77.97 rubles, the euro — at the level of 86.8 rubles. In such situations, the increase occurs gradually over 2-3 months,” said Mikhail Dogadin, Vice President for Procurement and Development of Svyaznoy. two oppositely directed factors: the end of New Year's promotions, discounts and special offers, as well as the desire of sellers to sell excess goods. These factors could lead to a change in the price level, and this trend may continue already under the influence of fluctuations in the exchange rate of the national currency. «First of all, this will affect the prices of smartphones,» the company added. rising costs,” the press service of the M.Video-Eldorado group reported on their actions in the face of high volatility in the exchange rate. Among the measures taken by the retailer, the press service named regular promotions, special offers and personal discounts. “In addition, we are trying to ensure the availability of goods in different price categories and are expanding the range of our own brands of equipment,” the company said. At the same time, MTS noted that short-term currency volatility almost does not affect the final cost of devices, since they are purchased in large batches for several months ahead.
