The Russian marketplace Wildberries has been renamed to Berries. This name appeared on the main page of the site.
Screenshot from the Wildberries website
In connection with this, the company rebranded, not reported. At the time of publication of the news in the press service of Wildberries, the press service of Wildberries did not answer the questions of Mediazona.
In June, at the Russian Retail Week forum, Denis Manturov, head of the Ministry of Trade and Trade, noted that Russian companies often use foreign words in their names . After that, the head of Wildberries, Tatyana Bakalchuk, promised to think about rebranding the marketplace: “I can’t promise that we will rebrand. Let's think.”
According to Forbes, Wildberries, the largest online clothing and footwear store in Russia, ranks second in the list of the most valuable companies in the Russian-speaking segment of the Internet. Only Yandex is ahead of him. The fortune of the founder of Wildberries Tatyana Bakalchuk is estimated by the magazine at $2.1 billion.