MOSCOW, May 15. Avito users have set a new record for the number of active ads available on the platform; in April, it exceeded 150 million, the company's press service reports.
The number of active ads in March 2022 was 82 million. It has almost doubled in a year. The previous record of 100 million active ads on Avito was set in May 2022. In 1.5 years, the number of new ads posted daily has nearly tripled to exceed 2 million new ads per day for the first time.
According to SimilarWeb data, as of April 1, 2023, the number of visits to Avito is 366.7 million per month — according to this indicator, the platform is the leader among classified sites in the world. In addition, in March 2023, the active audience of Avito also set a new record — 61 million people a month.
«150 million ads — on the one hand, a really beautiful figure. On the other hand, this is not surprising. Firstly, because almost everyone has an account on Avito. And secondly, this is the daily work of a large team «Avito», where all employees are working on the implementation of the mission — to help everyone improve their own lives and the lives of people around. For us, this is a new record, and a large contribution to it is made by the segment of small and medium-sized businesses, which «Avito» allows to close more and more needs — from finding employees to selling goods and services through secure transactions. Over the past year, we have invested more than 20 billion rubles in the development and support of product solutions on the platform and in user training,» said Ivan Guz, Avito's managing partner for business development.
According to the press service, for the year the growth in the number of active ads was: Goods — 48%, Cars — 57%, Real estate — 25%, Jobs — 30%, Services — 20%.
Over the year, the platform updated its corporate identity, launched Return of Goods, Shopping Cart, and other options that expand commerce opportunities. The mechanics of charitable assistance Sign of Kindness and an environmental calculator, the Avito Benefit section and an interactive map to help Lisa Alert units are available on Avito.
As noted in the message, the increase in activity on the platform is also closely related to an increase in the level of user confidence. According to the results of the company's internal research, more than 70% of Avito users today fully trust the platform.
Growing trust in transactions on the platform is facilitated by technologies for protection on Avito: tools for verifying the authenticity of an account, «Safe Login «, online calls through the application. Inside the secure Avito messenger, about 40 thousand messages are sent every minute and about 10-12 thousand new conversations are created. And the number of calls through the application reaches 1.8 million per day. Over the past two years, the company has improved its safety performance by 20 times.