MOSCOW, Oct 17. Beeline business has launched the “Label” call identification service, which allows you to display the name of the company or brand, the purpose of the call, as well as other additional information on the phone screen of the called subscriber, reports the operator’s press service.
At the same time, subscribers do not need to install additional applications, since the service is based on operator technology that transmits text simultaneously with an incoming call. The Label service operates inside and outside the Beeline network, the message says.
According to research from Hiya, businesses rank voice calls as the most preferred communication channel for customer support (41%), sales (39%) and appointment scheduling (35%). Users also often choose a telephone call to communicate, for example, with insurance companies (41%), shops and service companies (35%), medical institutions (33%), banks and financial organizations (31%), according to press data. service.
However, the increase in fraudulent and spam calls has led to the fact that about a third of Russians have already stopped answering calls from unfamiliar numbers; more and more subscribers are making this choice. As a result, the business loses one of the opportunities to convey information to customers, which could lead to additional sales, and customers do not receive information about products and services, the press service added.
Usually they try to solve this problem with the help of caller IDs and services for blocking spam from mobile operators, leading IT companies, and banks. But the operation of such products is often based on information from subscriber reviews, which is not always correctly verified and up-to-date. That is, a call from the company may still be blocked or marked as spam.
The press service noted that the “Label” service from Beeline Business is based on a different approach: additional information about the caller is transmitted along with the voice call. Thanks to «Label» companies can «brand» their outgoing calls from one or more numbers. At the same time, the subscriber will be more comfortable receiving calls: he will be able to immediately identify them, for example, as a call from a courier or a car dealership.
«The Label service provides Beeline Business clients with new opportunities and changes the usual format of voice communications. We pay attention to what information is used in «Label»: requests for the use of information are moderated by Beeline. For example, the client may be asked to provide an extract from the Unified State Register of Legal Entities/Unified State Register of Individual Entrepreneurs or a certificate of registration of a trademark. I am sure that the «Label» service will be able to help companies highlight their brand and increase contact when communicating with existing and potential clients,” said Ruslan Akhlebininsky, Director for Corporate Solutions and Services of PJSC VimpelCom.
Call identification service “Label” (18+)
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