MOSCOW, 27 Oct. Singer Taylor Swift has earned more than a billion dollars thanks to her creativity and the success of her last tour, writes Bloomberg.
The agency estimates that since March, the artist has given 53 shows as part of the Eras tour.
The winner of 12 Grammy awards has already performed in the USA and Latin America. The second part of the tour will continue in 2024 and will cover Asia and Europe. Analysts are confident that ticket sales for the second tour could bring Swift more than two billion dollars.
The growth of the 33-year-old singer’s income is influenced not only by talent, but also by competent marketing. Swift has the most united and loyal fans, tickets to her concerts sell out instantly, and documentary episodes about the tour compete with the masterpieces of famous directors.
Thus, a film about the singer’s tour, “Taylor Swift: The Eras Tour,” was released almost simultaneously » and Martin Scorsese's film «Killers of the Flower Moon» earned $96 million and $44 million, respectively, in their first weekend at the box office. Moreover, in the case of Swift, we were talking about the amount for rental only in the USA and Canada, while Scorsese’s film was shown all over the world.
According to Bloomberg, the singer's fortune comes from $400 million from music releases since 2019 and $370 million from ticket and merchandise sales. Another item of income is the artist’s real estate; it is estimated at 110 million.
On the current tour, the star performs more than 40 songs from the albums Lover, Folklore, Evermore and Midnights.