< br />
MOSCOW, November 24. Producer Joseph Prigozhin in an interview with «Evening Moscow» explained the new growth in popularity of singer Katya Lel against the backdrop of increased interest among foreign listeners in her hit «My Marmalade».
«»Popularity of this kind is like lightning — one once passed, and they forgot about her. Most likely, Katya is planning some kind of turn now, which will allow her to get promoted again, if not in our country, then on foreign platforms,» Prigozhin believes.
According to him, Foreign audiences are interested in non-standard images and performances.
“»The group «Tatu», Vitas, Katya Lel and the like are all unusual performers, you can't exactly call them ordinary. This is the formula for the success of these stars,» explained the producer.
Previously herself the singer confirmed that the success of the hit “My Marmaladny” has led to the interest of “the world’s most famous labels”, which call her and offer mutual cooperation.
The track “My Marmaladny” by Maxim Fadeev, which she performed Katya Lel (real name Ekaterina Chuprinina), was released in 2004 and became the leader of the Russian charts. In November 2023, he suddenly went “viral” on TikTok.
Western bloggers and users began recording videos singing “Jaga-jaga” and dancing in fur hats and fur coats.
< br />