MOSCOW, December 21 The «Coffee with Sandwich Index» («Buterbrodex»), reflecting the picture of Russians' consumption of popular breakfast products, increased by 3.4 in the first half of December points and amounted to 126.8 points.
The index was developed on the basis of data exclusively provided to the agency by specialists from the large analytical resource «Check Index». The “basket” for its calculation included seven goods — frequent guests on the morning tables of Russians: loaf (400 grams), ham (200 grams), butter (180 grams), cheese (200 grams), cucumbers (500 grams), instant coffee (95 grams), sugar (1 kilogram).
For products from this consumer “basket,” Check Index analysts regularly calculate aggregated impersonal sales indicators (average check). The base 100 points are taken as the value of the “Coffee Sandwich Index” in the period from October 1 to October 15, 2022. Its change corresponds to the arithmetic average of the dynamics of the average bill for each of the seven goods.
For the period from December 1 to December 15, compared to the second half of November, the average bill increased for cucumbers (by 20.3%, to 148 rubles), loaf (by 2.6%, to 39 rubles) , coffee (by 2.6%, up to 197 rubles), butter (by 0.6%, up to 158 rubles) and cheese (by 0.5%, up to 199 rubles). It decreased for sugar (by 1.6%, to 62 rubles) and ham (by 1.5%, to 200 rubles).
Thus, the index increased by 3.4 points compared to the previous two-week period and amounted to 126.8 points.
As Chek Index analysts note, the index now reflects the transition of Russians to the phase of active pre-New Year spending, while cucumbers continue to make the most significant contribution to its growth. At the beginning of January, experts expect a decrease in demand.