Avito Auto experts analyzed the statistics of demand for new car models that appeared on Russian market in winter 2023−2024. Thus, in the first quarter of this year (from January 1 to March 26, 2024), the new generation Geely Atlas car was in the lead in demand among platform users.
In total, during this period, 11 models from 8 Chinese manufacturers entered the domestic market. Among them are Geely, Haval, Chery, EXEED, Kaiyi, Livan, already familiar to our consumers, as well as completely new brands for Russia: SWM and Oting.
The average cost of more than half of the new products released was up to 3 million rubles — these are models from the Haval, Kaiyi, SWM and Livan brands. The most expensive cars were the brands EXEED (6.7 million rubles), Chery (4.5 million rubles) and Oting (4.4 million rubles). Geely brand models cost about 3.5 million rubles.
Haval Jolion
According to Avito Auto experts, during the period under review, platform users were most actively interested in new models of those brands that have been presented on the Russian market for more than 10 years: Geely Atlas II (28.7%), Haval Jolion restyling (27.2%) and Chery Tiggo 8 Pro Max restyling (21.6%). And the bottom of the ranking in terms of the share of demand for new models is the frame SUV Oting Paladin (0.9%), the mid-size crossover SWM G01 (0.9%) and the roomy C-class crossover SWM G05 Pro (0.4%) — brands that have appeared in the country in 2023−2024
Rating of new models (winter 2023−2024) according to the demand of users of the Avito Auto platform for the first quarter 2024
Car modelShare in demand for new models from the ratingShare in demand for all models of this brand< b>Average price* (RUB)Geely Atlas II (2023−2024)28.7%10.1%3,394,990Haval Jolion restyling (2023−2024)27.2%9.1%2,631,060Chery Tiggo 8 Pro Max restyling (2023−2024)21.6 %7.3%4,451,000EXEED VX restyling (2023−2024)9.6%12.8%6,700,000Geely Okavango restyling (2023−2024)3.9%1.4%3,599,990Kaiyi X7 Kunlun3.4%11 .7%2 997 900SWM G01F2.0%61.2%2 588 340Livan S6 PRO1.4%5.0%2 549 900Oting Paladin0.9%100%4 399 000SWM G010.9%26.7%2 453 470SWM G05 Pro0.4%12.2%2,744,660
Among brands with a relatively wide model range in Russia, EXEED VX restyling received the largest share of demand within the brand — 12.8%. Geely Atlas II was in second place in terms of indicator — 10.1%. Then Haval Jolion restyling and 9.1% in the share of demand for its brand, Chery Tiggo 8 Pro Max restyling (7.3%) and Geely Okavango restyling (1.4%).
The SWM brand is presented on Russian market with only three models, which divided 100% of the demand for the brand among themselves: G01F (61.2%), G01 (26.7%) and G05 Pro (12.2%). And the Paladin model from the Oting brand is the brand’s first car.