MOSCOW, April 2 “Avito” began to evaluate the reputation of sellers on a scale of one hundred, so far the system is enabled only for 25% of active sellers, but soon it will be extended to everyone, the platform’s press service said.
Avito has updated the Quality of Service reputation system, launched in test mode at the end of last year. Now users will see not only the color category into which the system assigned them, but also the numerical value of their reputation on a scale from 0 to 100. Also, based on feedback from the test group, the parameters and evaluation formula were refined. The next step is a complete rollout of the rep system to all sellers on Avito,” the press service reported.
Today, the “Quality of Service” system is enabled for 25% of active platform sellers. By the end of the year it is planned to scale it to all Avito users, they specified.
If the user has a high level of reputation, he can receive additional benefits: a digital badge “Reliable Seller” (in the “Products” section) or “Reliable Partner” (in “Auto”). Also, ads from trusted sellers will appear more often in recommendations and higher in search results.
«Avito research shows that users with the «Reliable Seller» badge in «Products» receive 10% more contacts per ad view and 7% more contacts per ad than all other sellers,” the company noted.
For now, the rating is non-public, that is, only the seller himself can see it in his personal account. He will also receive recommendations to improve the level of service in order to improve the rating.