In 2024, Russians began making 9.6% fewer online orders abroad
This year, Russian residents began to order 9.6% less from online stores abroad . The volume of purchases decreased to 263 billion rubles. This was reported by Kommersant, citing a study by Data Insight and the logistics company GBS.
It is noted that last year the volume of purchases of such orders was higher by 38.5%, and the volume of purchases reached 313 billion rubles. However, according to experts, slight growth is expected in 2024, despite the fact that the indicators will still be lower than the level that was in 2021-2022.
At the same time, Infoline-Analytics predicts that this year the volume of orders abroad via the Internet will fall even more — by 20%, to 250 billion rubles.
Experts say that the drop in demand for orders abroad is due to the activity of Russian marketplaces, which have been winning recently in competition with Chinese sites, where it is very difficult to pay for orders.