MOSCOW, June 15 The new AvtoVAZ model — Lada Iskra — presented at SPIEF-2024, is aimed at the younger generation, in particular, it is perfect as a first car, AvtoVAZ President Maxim Sokolov said in an interview.
“The Iskra design is more dynamic, balanced, I would say, more youthful. This is exactly what the policy of our entire brand is aimed at. It is getting younger: now the average age of a Lada owner is 42 years old, recently it was 44. We believe that the Iskra model will add supporters and connoisseurs and lovers of the brand precisely among the younger generation,” he said, describing the potential buyer of the new product. 
«By the way, this car has a lot of functions related to the operation of multimedia systems, Yandex, voice control. It seems to us that it is young people who will choose Iskra as their first car,» he added.
Lada Iskra is a new family of compact B class cars, the line of which will include a sedan, a station wagon and an all-terrain station wagon in the Cross version. The start of serial production of Iskra is scheduled for early 2025 at the automaker’s main site in Tolyatti. The start of sales is expected at the turn of the first and second quarters; the estimated cost is now estimated at 1-1.2 million rubles.
AvtoVAZ owns production sites in Tolyatti and Izhevsk. In mid-May 2022, the French Renault transferred its share in AvtoVAZ (67.69%) to the state ownership of the Russian Federation. Now the brand consists of four families of models: Vesta, Largus, Granta and Niva. Sales of Lada cars last year amounted to 352.6 thousand units (an increase of almost two times in annual terms).
Read the full text of the interview on the website ria.ru on June 17 at 10.00 Moscow time.