Ferrari is preparing to enter the era of electric vehicles and its customers will pay dearly for it: the debut model, according to insiders, will cost not less than half a million dollars, while few doubt that even with such a price tag the model will become a shortage — at least in the first years of sales.
Two years ago, Ferrari CEO Benedetto Vigna announced that the Scuderia would introduce its first electric car in 2025 and that by 2030, electric cars should account for 40% of Ferrari's sales. Ferrari's electric cars, as well as the next-generation plug-in hybrid models, will be built at a new plant in Maranello, which will be inaugurated tomorrow. According to Reuters, citing insiders, this plant will increase Ferrari's production capacity to 20,000 cars per year, while in 2023 the company sold 13,663 cars worldwide (an increase of 3.34% compared to sales in 2022).
The launch of a new plant does not mean that Ferrari will immediately produce 20,000 cars a year, the race for circulation is not its way, its way is exclusivity and maintaining high interest in the brand, including through artificial scarcity. The Purosangue crossover alone, debuting in 2022, could allow Ferrari to sell 20,000 cars a year, but Ferrari does not want the crossover to account for more than 20% of the company's sales, so the Purosangue became a shortage even before its premiere, and there is a waiting list for it lasted for more than two years.
With electric vehicles, Ferrari is entering a slippery slope: the global slowdown in demand for electric vehicles that began last year also affected the luxury segment. Mate Rimac recently complained that he couldn't sell all 150 units of the Nevera electric supercar planned for release, so the next Rimac models will be anything but traditional electric cars. The new Bugatti models, the development of which is supervised by Rimac, will remain faithful to the internal combustion engine.
According to insiders, Ferrari's debut electric car will cost at least half a million US dollars per copy — such a price, on the one hand, should emphasize the exclusivity of the new product, on the other hand, recoup the huge costs of its development. At the moment, even the form factor of the first electric model is unknown. Most likely, it will be a traditional-looking supercar, but the second electric model, the development of which is also already in full swing, may well turn out to be a crossover or cross-coupe — it could be wooed by those who do not want to stand in a long line for the Purosangue.< /p>
Ferrari is loved not only for its cool design and excellent technical characteristics, but also for the unparalleled roar of its engines, even if it is a relatively simple V6. As you know, electric cars have big problems with sound — they are solved with an artificial soundtrack, but true connoisseurs with big wallets are not eager to drive such “whistles” and prefer everything natural. In general, Ferrari will have to try very hard to ensure that its electric cars are listed on an equal footing with “hydrocarbon” models.