Survey: Muscovites intend to improve the interior to give it individuality
Almost half (48%) of Muscovites plan to change the design of their apartment with finishing from the developer after receiving the keys. Most often, Muscovites intend to add individuality to their housing with the help of art objects. These are the data from a Rariteco survey conducted in June among capital residents interested in purchasing expensive real estate in new buildings.
Participants were asked questions about plans for customizing the design of an apartment with finishing from the developer, ways to implement these plans and preferred design elements to create a unique interior. The statistical error of the survey does not exceed 3%, which ensures high reliability of the data obtained. The results made it possible to identify trends and preferences of Muscovites in the field of interior design in new deluxe-class buildings.
Sociologists asked respondents a question: do you plan to add individuality to the design of an apartment with finishing from the developer after receiving the keys? The answers of Muscovites were distributed as follows: 48% of respondents answered positively. Another 32% said they would probably do interior improvements depending on the conditions. The most satisfied with the finished design from the developer was 14%. They indicated that they were more likely to be satisfied with the existing finish option. The remaining 6% reported that they definitely do not plan any changes to the interior.
The next question was about idea generation. Respondents had to choose how they planned to make their apartment unique. The most popular option turned out to be a consultation with a designer from the developer: this answer was chosen by 38% of survey participants. Independent selection of furniture and decor was preferred by 24% of respondents. 16% of respondents plan to invite a third-party designer to help create the interior. Another 9% intend to consult with their family and entrust the design to family members. 7% of respondents want to add only individual elements of small decor, and 4% will look for inspiration on the Internet and create their own design. Only 2% of survey participants do not have a clear individualization plan.
The answer to the third question was to be specific design elements that Muscovites consider the most important for the interior. The largest number of votes, namely 33%, were received by objects of art and decor. Textiles and furniture upholstery took second place with 27%. Lighting is important for 19% of respondents. Original colorways took fourth position with 12% of the votes. Plants and green corners received support from 5% of survey participants. Unique finishing materials were important for 3% of respondents. And 1% of respondents considered that all of the above elements are of equal importance for creating an individual design.