MOSCOW, July 25 Videos about Russian goods on the Good Food Russia UAE YouTube account have already been viewed more than 280 thousand times, the Russian Export Center (part of VEB.RF) reports.
REC is implementing a program of national demonstration and tasting pavilions of the agro-industrial complex abroad. Already more than 120 companies and 2.5 thousand product items are represented in this network. Participants can display their products on the shelves for free, and REC promotes them, including to retail chains.
Currently, the pavilion in Dubai houses products from more than 50 Russian manufacturers: confectionery, groceries, dairy products, spices, seafood, healthy food, soft drinks, juices, water.
«»Russian products have already gained popularity in the UAE. High quality, excellent taste and competitive prices attract consumers to products from Russia. To introduce the UAE audience to Russian products, a video about the work of the pavilion has been posted on the Good Food Russia UAE YouTube account. It also demonstrates the shelves with Russian products, which are already sold in Union Coop UAE supermarkets. There are three such promotional videos, in the first month of placement they received more than 100 thousand views, and today — more than 280 thousand,» the message says.
A representative of a distribution company in Dubai says in one of the videos that he purchases products from Russian manufacturers and sells them through retail chains. It is in demand among Arab buyers and representatives of other nationalities. At the moment, the range of Russian-made products is planned to be increased due to growing demand.
Informing a potential buyer about the opportunity to purchase products and talk about their availability on the market of the Persian Gulf countries is one of the priority tasks of the work agro-industrial complex pavilion. And the opportunity to purchase products without intermediaries helps to increase export contracts and increase sales from manufacturers.