MOSCOW, July 25 The EvoCom company, the manufacturer of the Zewa and Libresse brands, is changing the name of the Libresse brand to «Libress», other brands in the portfolio are also switching to Cyrillic, but Zewa will remain the same, the company reported.
«According to the terms of the deal, the Libresse brand must be Russified in 2024. In this regard, the brand's products will be produced under the name «Libresse» in Russian. … The Russification of the brand name will not affect the composition of the product, the production technology or the cost of the goods,» said EvoCom CEO Artem Lebedev, whose words are quoted in the company's message. 
It is specified that the first shipments of products with the brand name in Russian will begin in May 2024, and the full transition will occur as warehouse stocks are sold.
In addition, during the current year, Russified brands TENA and Tork will appear on the packaging, and Zewa brand products «will continue to be produced under the previous name.»
Prior to this, in June, the Essity company announced a change of name to Evolution of Comfort (EvoCom), as part of the rebranding.
In 2022, the Swedish company Essity began to exit the Russian market and in 2023 the deal to sell the business took place. All this time, the factories, and there are three of them in Russia, have been operating and continue to operate as usual. Sales of products in Russia also did not stop.