MOSCOW, February 19 on the postponement of the development of corporate attributes, planned for the centenary of the team. Earlier, Lokomotiv posted a request on the public procurement website for the development of a new logo, slogan, colors, fonts. The club estimated the cost of the work at 6,326,250 rubles. Lokomotiv decided to postpone the previously announced competition for the development of a system of standards for managing relationships with audiences, symbols to determine identity and increase awareness, as well as branded attributes. As part of the updated marketing policy of the club, it is planned to revise the approach to the list of services that will be outsourced,» the message says. to significant events.» This is one of the conditions for making any changes in the perception of a brand with a history, such as Lokomotiv. It is also necessary to take into account the interests of fans of different generations and at the same time distinguish the club brand from others. Obviously, the fans would be the first to know about the rebranding. If the club decides to carry out a global update of the brand and emblem, then we will do this together with the fans who form the meanings around the club,» Leonchenko said. Leonchenko noted that at the moment the club is not planning a rebranding, which is confirmed by the provisions of the competition documentation. He emphasized that the competition was placed for a specific event — the 100th anniversary of the founding of the club.
