BEJING, Jul 19Beijing Olympic champion in women's singles figure skating Anna Shcherbakova launched a collection of non-fungible tokens (NFT) in China, sales of which reached 1.6 million yuan (237.5 thousand dollars), which was a record for the Chinese sports industry and showed how big the popularity of the athlete in the country, said Lin Jun, CEO of Beijing Global Dynamic Media. blockchain… They knew that we were working with Anna's official account on Douyin (Chinese version of TikTok) and had commercial development rights in China, so they contacted us and were very excited about the prospects of this project,» said Lin Jun. He noted that according to representatives of Geetaverse, Shcherbakova is very accommodating an athlete, and attention to her in Chinese social networks is unusually high. “I think it was a really good opportunity for Anna to try her hand at the emerging field of non-fungible tokens, because she had never issued an NFT before either in Russia or in other regions of the world. Geetaverse is a leader in this area, so they turned to us , and we launched the project very quickly, which was called Born to Skate,» said Lin Jun. He explained that five photographs of the skater, taken at important moments in her career, were selected for the project. «The first photo we chose is where Anna is six years old, and she is officially participating in the competition in a pink panther costume for the first time, she is very cute in this photo. The second photo is her performance with the Firebird free program, this program is very famous, because people were impressed with the change of costume during the number.The third photo is her victory at the World Championships in the season of 2021. Anna did not feel very well then, but she persevered and finally won her first World Championship gold medal, «- said the interlocutor of the agency.
