Smirnoff vodka. File photoMOSCOW, July 29British company Diageo, one of the world's largest producers of alcoholic beverages, has estimated losses from the termination of its activities in Russia at 146 million pounds (about $ 180 million), according to its report for fiscal year 2022. In March, Diageo decided to suspend the export of alcohol to Russia and sales in the country, and on June 28 decided to completely curtail its activities in Russia within six months. jpg» />Communists of Russia leader proposes a ban on the sale of Western alcohol»The total impact of the shutdown in Russia resulted in a loss of £146m, including the depreciation of the Bell's brand (£77m), the reputation of the Smirnoff brand (£19m)» , the report says. Also included in this figure are direct losses of £50m, including provisions for contracts of £14m and layoffs of £13m. Royal, Smirnoff vodka, Baileys liqueur, Captain Morgan rum, Gordon's gin and Guinness beer. Russia launched a military operation in Ukraine on February 24th. President Vladimir Putin called its goal «the protection of people who have been subjected to bullying and genocide by the Kyiv regime for eight years.» For this, according to him, it is planned to carry out «demilitarization and denazification of Ukraine», to bring to justice all war criminals responsible for «bloody crimes against civilians» in Donbass.
