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MOSCOW, April 4 Interest in new Xiaomi 13 smartphones in Russia turned out to be many times greater than in previous models — demand at the pre-order stage was four times higher , and in the first days of sales — at five, interviewed retailers and industry representatives said.
«In our networks… the demand for Xiaomi 13 flagships at the pre-order stage turned out to be four times higher compared to the previous line… Open sales of devices began at the end of last week. Russian buyers appreciated smartphones that were successful in design and technical characteristics, including professional optics and processor» — said in the M.Video-Eldorado group. At the same time, the opportunity to pre-order was available from March 20 to March 29.
MegaFon confirmed the increased interest in these devices. «We opened sales of Xiaomi 13 and 13 Pro in our retail network on March 30. Sales of new products are five times higher than Xiaomi 12 and 12 Pro in the first four days of sales in 2022,» they explained. Beeline reported that they also register interest in new products, but the company will be ready to disclose more detailed data only at the end of April.
“We sold the first batch of the new Xiaomi 13 two days after the launch of the pre-order. Interest in the Xiaomi 13 series is on average five times higher compared to pre-orders for the brand’s previous flagships over the same period of time,” MTS commented.
According to TelecomDaily CEO Denis Kuskov, such dynamics is due to the company's positioning in the country and the technical characteristics of the devices. «This is due to the fact that Xiaomi purposefully works in Russia all the time: it provides direct deliveries, warranty repairs. The technical characteristics of smartphones are currently among the best in the world,» he explained.
Earlier, at the end of February, M.Video-Eldorado told the agency that in the ranking of the most popular brands among Russians in 2022, Xiaomi, which occupied the second line a year earlier, became the leader. Realme moved up from fourth to second position, Samsung was third, and Apple was fourth.