Recently, State Duma deputy Vitaly Milonov in an interview with Gazeta.ru said that Russian automakers should abandon writing model names and brands in Latin letters. He said that Russian marketers are mistaken in believing that a brand written in Latin letters attracts more buyers.
According to Milonov, such behavior can be considered a kind of complex that was imposed us the West. For this reason, the politician believes that goods in Russia should have Russian names. In in connection with this Milonov proposed to return the Zhiguli brand.
bought by one of the first. I and my friends call it „Zhiguli“. It was inconvenient for foreigners to pronounce this name, so „Zhiguli“ abroad sold under a convenient name for them < strong>Lada. But „Zhiguli“ — it same for us. Why did they stop using this name? We must return it!», — summoned Milonov.