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The bank announced the relaunch of its loyalty program as part of its transition to a new retail business strategy. The bank's press service reported that from May this year the company will cancel multibonus rewards. Instead, cashback will be completely transferred to payments in rubles. It is noted that all accruals will be displayed to users online.
“As part of the loyalty program update, cashback for purchases will be awarded in rubles, and not in multi-bonuses, as before. Clients will be able to see the accrual forecast in the bank’s mobile application immediately after the transaction. The money will be credited to the account by the 10th of the next month,” follows from the bank’s message.
Clients of the credit institution will be able to independently select three categories for cashback accrual for the next month. Their list includes “supermarkets”, “clothing and shoes”, “restaurants and cafes”, “pet supplies”, “flowers”, “theaters and cinema”, “gas stations”, “car service”.
In The press service clarified that today 15.5 million bank clients are connected to the program, and by the end of 2026 the bank expects to transfer 100% of the entire active client base, which amounts to 35 million people, to the new strategy.
“ Today, when choosing a bank, customers are interested not only in traditional factors — reliability, convenience and cost of service, but also in many ways — the loyalty program. Therefore, as part of the new strategy, we are focusing on its development and plan to almost double the investment in rewards for our users. Already from May 1, clients will have access to clear cashback – in real money,” summed up Deputy President and Chairman of the Bank’s Board Georgy Gorshkov.