The most expensive entertainment turned out to be trips to the spa
Financial services specialists summed up the results of the May holidays and discovered interesting trends in the purchasing behavior of Russians. Two factors came together — the abnormally cold weather for May and the desire of people to still have a vacation.
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«Spending has increased not on ready-made kebabs, meat, vegetables and other products for picnics, but on services— taxis, cafes and restaurants, spas, theaters and concerts,” — explains Irina Polyakova, a specialist at one of the large financial services.
Thus, in the first ten days of May 2024, the turnover of fast food outlets increased by 3.5 times compared to 2023. The number of purchases tripled, and the number of visitors doubled. The average bill increased by 19% and amounted to 1,338 rubles. Restaurant turnover increased 2.5 times, and the average check amounted to 2,290 rubles. Russians also have a craving for sweets — the number of purchases in confectionery shops increased by 21%, and their revenue by 47%. The average bill for sweets reached 555 rubles, and for takeaway coffee — 315 rubles.
Due to the cold weather in early May, Russians increased their taxi costs: the number of payments for trips increased fourfold, and the number of payers tripled. The average check was 247 rubles.
Popular entertainment during the past May holidays were visits to theaters, as well as professional photo sessions. The turnover of online payments for theater tickets increased by 47% compared to the same period in 2023. The number of purchases increased by 38%, and the average bill remained almost unchanged and amounted to 2,138 rubles. The turnover of payments for renting photo studios doubled, the number of purchases of photo sessions increased by 42%, and the number of payers — by 33%. The average check was 2,101 rubles.
During the May holidays, the revenue of spa salons increased significantly — by 65% compared to the situation a year ago. The average bill for spa treatments was 5,058 rubles. Russians also went to regular beauty salons — for haircuts, manicures and other procedures — and there the average bill was 2577 rubles. The turnover of non-chain sports and fitness centers increased by 25%, the average bill increased to 1,927 rubles. The turnover of dental clinics also increased — by 21% year on year. The average number of services provided increased by 4%. Russians spent an average of 10,056 rubles on one visit to the dentist, which is 17% more than a year ago.
Despite the cold weather, Russians did not miss the opportunity to travel during the May holidays. The average check in a Russian hotel was 5,746 rubles, and the average price of a “package” package was 5,746 rubles. tour — 87,236 rubles. Demand turned out to be greater than a year ago.