Chinese flag. Archival photoMOSCOW, June 20 The Chinese automaker Chery intends to introduce a new Omoda brand in Russia, it is expected that it will occupy the high-middle segment and become a worthy alternative to Japanese and German brands, the first dealer agreements are planned to be concluded before the end summer, the company said. Now the automaker is represented in the Russian Federation by two brands: directly Chery and premium Exeed. «Omoda brand cars in the Russian market will occupy positions in the high-middle segment. They will become a worthy alternative to Japanese and German brands that have suspended their activities in Russia. The Omoda brand line will consist of three models: two crossovers and a sedan, which will be introduced in stages until the summer of 2023. By 2025, the lineup will be further expanded and updated,» the companies emphasized. Chery also specified that the Omoda C5 crossover will arrive on sale first. The Olympic champion in figure skating Anna Shcherbakova has been entrusted to represent the stylish novelty on the Russian market. «An individual dealer network will be created for the brand on a competitive basis, including 100 partners at the first stage. The company plans to conclude dealer agreements by the end of this summer, in connection with which in the coming days, the company will send an invitation to potential candidates,» the message adds.
