GENERICO.ruAutoNokian rebranding in Russia: tires will now be produced under the name Ikon

Nokian rebranding in Russia: tires will now be produced under the name Ikon

At the moment, the Russian company continues to produce mid-price segment tires under the former Nordman trademark. And under the new main brand they will already make premium products.

The Russian assets of the Finnish concern Nokian Tires, which decided to leave our market, are now owned by Tatneft PJSC: the deal was closed at the end of March this year. And today the name change of the local tire manufacturer and the rebranding of its products were officially announced, as under the terms of the license agreement, the company cannot use all the trademarks owned by Nokian, with the exception of Nordman. So, now the company is called Ikon or Ikon Tires (“Ikon Tiers”), the main brand has the same name.

“The name is consonant with the English word icon, which can be translated into Russian as “standard”, “sign image”, “sample”, “idol”, “icon”. The new Ikon name is worthy of a leading company in the Russian tire market,” says Ikon Tires in a release.

the Vsevolozhsk-based plant is said to continue its operations and that it has retained “all production processes and technologies that guarantee the highest quality of products.” Now the company produces tires in the mid-price segment under the Nordman brand, but premium tires will be made under the new parent brand – Ikon Tires. for tires previously sold in the Russian Federation under the Nokian Tires brand, regardless of the country of manufacture. Marketing programs will apply to tires sold in professional tire retail, both under the old and under the new brand,” Ikon Tires said. – since March she has been working under the name Ivanor.

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