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MOSCOW, June 5The Vkusno — i Tochka restaurant chain has begun testing delivery from its own application, it has already appeared in the Moscow region, as well as in some regions of Russia, they plan to launch delivery in all regions by the end of the year, Oleg Paroev, CEO of the chain, said in an interview.
«We have launched a new concept in test mode — delivery through our own application» Delicious — and the point «. It allows you to use all the benefits of the application, that is, receive loyalty points, and in the future — write them off to pay for delivery, receive and use various personalized offers, which are in the application, but which cannot be used with our partners,» Paroev said.
He clarified that now delivery from its own application is working in test mode. «But we plan to gradually launch it by the end of the year in all regions where delivery works and fully finalize the functionality. Now it is the Moscow Region and several regional cities,» the company's CEO explained.
Paroev clarified that in February, together with partners Yandex Food and Delivery Club, Vkusno — i dot covered the entire geography where McDonald's delivery worked. In addition, an additional partner was included in the pool — Broniboy, which operates in several regional markets.
«In general, we are very pleased with the results, we probably do not advertise delivery as much as we advertised it before, but we see that even without this, in such an organic way, we come to the indicators that we had to closing. Since the restart of the service, we have already completed more than 7 million orders,» the company's CEO added.
Read the full text of the interview at ria.ru >>>