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MOSCOW, Jun 29
MOSCOW, June 29
strong> Russia needs a targeted policy to promote domestic brands on the world market, President Vladimir Putin said at a plenary session of the Strong Ideas for the New Times forum.
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"And at all levels — < /strong>and in the media, primarily in the state, and in social networks and new media,» he said.
The President pointed out that each region should have its own programs for promoting local brands.
«I want my colleagues in the regions of Russia to hear me now. This is not some kind of nonsense, this is a very important area of joint work After all, it is in cities and towns that the path of small enterprises, local brands begins, but the path to nationwide fame begins,» Putin explained.
At the same time, he added that the current situation with economic restrictions can help domestic businessmen.
«»As I have already said, and have said more than once , because of the sanctions, because of the departure of Western companies, the world did not collapse, on the contrary. Moreover, the opportunities for Russian entrepreneurs have expanded manifold,» he said.
According to the president, some foreign companies «turned their exit from the Russian market into a PR campaign.» At the same time, he expressed doubts that such a PR strategy would help these firms.
Putin also pointed out that any monopoly and dominance cannot be eternal.
“Our companies and teams are ready for competition and many have already proven it. When I spoke about monopolies, I meant, of course, your Western competitors, because, in fact, in many industries they have this monopoly here, in our domestic market, for provided for themselves. And our manufacturers are already proving and proving that they can work better,» the president said.
According to the head of state, now it is important «to help Russian manufacturers, as they say, to get promoted so that we have our own trademarks, which the country can and will be proud of, which will be recognizable not only in Russia, but also in the world as a whole.»
As Putin emphasized, it is now important, using the best solutions and proposals, to create an economy that lives «not at the expense of the consumption of foreign, imported» , which itself produces modern goods, services, technologies.
At the same time, the President noted that this task is within the power of the country and society. He recalled that even now Russian companies are producing goods with excellent characteristics that are in no way inferior to foreign counterparts and even surpass them.