President Putin said that Russia should have a special policy to promote domestic brands
President of the Russian Federation Vladimir Putin during his speech at the forum of the Agency for Strategic Initiatives (ASI) «Strong ideas for the new time» said, that Russia needs a special policy aimed at promoting domestic brands.
The head of state is convinced that Russia needs a targeted policy of all-round promotion of domestic brands at all levels. The Russian leader stressed that it should be carried out in the media, primarily state-owned, as well as in social networks and new media.
In addition, Putin pointed out that his programs to promote local brands should be in every Russian region. The President called for his colleagues in the regions of the Russian Federation to hear him, noting that the promotion of domestic brands is an important area of joint work.
As the Russian leader noted, support for the regions plays a key role in this direction, specifying that the path of small, local brands to nationwide fame, projects of a federal and, possibly, international scale begin precisely in cities and towns.