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MOSCOW, July 27, Andrey Vasilchin. Exactly 11 years ago, the solemn opening ceremony of the Summer Olympic Games took place in London. The organizers delighted 80,000 fans in the arena (and millions on TV) with a cool show with Queen Elizabeth II of Great Britain in the stands, a musical performance by Mr. Bean …
… and James Bond special operation.
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Olympic Games lasted from July 27 to August 12. Almost 11,000 athletes from 204 countries competed for 302 sets of medals in 26 sports.
Russia took fourth place in the final medal standings, having won 70 awards (20 gold, 20 silver and 30 bronze). Only the USA, China and Great Britain were ahead.
The brightest victory in London was the triumph of our volleyball players. In the final, the guys of Vladimir Alekno lost to the Brazilians with a score of 0-2 in sets, but first they saved the third set, and then they won completely — 3:2.
For the Russian national volleyball team, this was the first Olympic gold in history.
The official logo of the Games was in line with the trends of that time — bright, modern and extremely unusual. The number «2012» was stylized into a single figure, which consisted of four irregular polygons and a parallelogram that broke away from the two. The word «London» was placed in the «two» and the Olympic rings were placed in the «zero». Many Brits were horrified by the unusual picture, but Prime Minister Tony Blair explained that the new brand could inspire people to change for the better.
Appreciated the choice of the organizers of the Olympics and Russian designer Artemy Lebedev. The expert called the emblem the best in recent times: «the motive is infinitely fruitful», the image is very technological and «disgraceful», which, according to Artemy, is a rarity for such an «old-fashioned» genre as Olympic symbols.
Let's clarify that the development of the logo took about 800 thousand dollars. Lx8bhHF7MFQ?start=0″ webkitallowfullscreen=»webkitAllowFullScreen» mozallowfullscreen=»mozallowfullscreen» allowfullscreen=»allowFullScreen» frameborder=»0″>
True, five years before the start of the London Olympics emblem dealt a serious image blow. The reason for this is the animated version, which had to be removed from the official website of the tournament due to massive complaints. , green, blue and orange, several people had epileptic seizures. The British epilepsy organization was also indignant, which confirmed that the flickering of the logo seriously affects the condition of people with this disease. The fans have only subjective complaints about the new version.