MOSCOW, December 8. The Russian Export Center (VEB.RF) held the first All-Russian conference on exports through online channels Export Online'23 on December 7, REC reports.
“More than 30 speakers from the largest companies in the industry took part in it: Ozon, Wildberries, SberObrazovanie, Artemy Lebedev Studio, VK Clips, DHL, MercuryAI, E-promo, Russian Post and others. Experts said about the latest trends in the world of online trading, discussed marketing trends, including short videos and country promotion,” the message says.
In addition, the conference program discussed how to choose a niche and region for export, how to export via Wildberries and Ozon, we talked about the features of intercultural communication, state support in organizing export e-commerce, techniques for conducting B2B negotiations and how artificial intelligence helps a person in all this.
REC experts spoke about country marketing and the possibilities of the Made in Russia and Good Food Russia brands to reach more than 1 million buyers on foreign marketplaces.
There was also a conversation about national pavilions with examples of how placing products there helped Russian companies advance in foreign markets.
The head of the international partnership programs of the REC, Angelina Morgun, cited as an example a promotion campaign in synergy with sports, which caused a surge in the popularity of Russian products in China and, as a result, an increase in their sales.
«This year, for the first time, we launched a collective promotion of Russian products products with our Russian athletes — the campaign «Russian goods — for champions», it was held jointly with the Russian Rowing Federation. We set the target result not only to recognition, but sales on foreign marketplaces. Participated in the campaign under the brand «Made in Russia» products of about 100 Russian companies, according to interim results, the coverage of the promotion was about 15 million views on Chinese platforms and visits to marketplaces, 85 thousand orders of Russian goods were sold in the promotion,» Morgun said at the Export Online conference»23.
You can fit everything you need to know about successful online export into one day, and more than 2,000 participants at the Export Online'23 conference were able to verify this.