YEKATERINBURG, January 29 “Tavola soaked cloudberry” became the first brand of the Khanty-Mansiysk Autonomous Okrug registered as a geographical indication, reports the Ugra Development Fund.
«»This is a joint achievement of the Technopark specialists and its resident LLC «Yagody Yugra», which we have been working towards for quite a long time — we spent a year conducting research on the composition and fulfilling the requirements of FIPS. We are especially pleased with the fact that this is the first registered achievement of regional brand recognition» — they are quoted in the message are the words of the director of the innovation company Natalia-Teline Chainikova-Vakhrusheva.
The decision on state registration of the geographical indication “Tavola soaked cloudberry” and on granting the exclusive right to such a geographical indication was made by the Federal Service for Intellectual Property on the basis of an examination.
According to the Foundation, soaked meadow cloudberries are produced from raw materials collected far from populated areas in the Tavolozhnoe tract, 20 kilometers east of Khanty-Mansiysk.
Soaking cloudberries helps preserve the berries for a long period; this method of preservation was widely used by the Ob Ugrians, the Khanty and Mansi peoples, passed down from generation to generation for many centuries and has survived to this day practically unchanged.
Madwess cloudberry annually participates in the regional exhibition-fair “Products of the Ugra Land”, and has also repeatedly participated in the National competition of regional food brands “Tastes of Russia”, which is held by the Ministry of Agriculture of the Russian Federation, where in 2021 it took 3rd place prize in the «Gastronomic Find» category. One of the company’s latest achievements is victory in the debut competition of promising technology brands of Ugra in the “Biotechnology” category.