Avito Auto experts analyzed statistics on the supply and demand of new cars on the platform for 2023. Last year, the share of Chinese models in the supply structure of new cars on the platform was 58%. Over the year, this figure increased by a record 38%.
Demand and supply showed even more impressive growth: the popularity of new Chinese cars compared from 2022, the supply increased by 280%, and supply by 440%.
The average price for new cars of Chinese brands in 2023, according to Avito Auto, was 2,980,000 rubles (an increase of 8.7%).
The expansion of the model range and trim levels of cars from Chinese brands also contributed to the growth of loyalty of Russian buyers. A separate trend for 2023 is the growing demand for Chinese crossovers, which are suitable for both everyday and long trips. Vadim Ivanov Director of Cars at Avito Auto The most popular brands of new Chinese cars in 2023
Among new car brands, Haval became the leader with a demand share of 9.2% and an average price of 2,220,000 rubles, which is 3.5% less than a year earlier. It shifted the 2022 favorite Chery to second place: in 2023, the share of demand for the Chery brand was 7.2%, and the average cost increased by 24.6% — to 4,850,000 rubles.
Also in the top -The 5 most popular brands of new Chinese cars included (in descending order of demand share) Changan (6.9%), Geely (6.3%) and OMODA (4.9%).
Top 5 brands by share of demand in the new car market, 2023, all of Russia, data from Avito Auto
BrandShare of demand (of demand for new Chinese cars in general)Average price (RUB)Change in price ( in relation to 2022)Haval9.2%2 220,000-3.5%Chery7.2%4,850,000 24.6%Changan6.9%2,930,0003.5%Geely6.3%4 300,0002.4%OMODA4.9%2,860,0005.9%
From Haval Jolion to Geely Tugella: which models of Chinese brands were in greatest demand in the new car market in 2023
According to Avito Auto, the most popular model from the Middle Kingdom on the new car market in Russia at the end of 2023 was the Haval Jolion crossover with an average price of 2,410,000 rubles. The model accounted for 4.5% of the total demand for new cars from Chinese manufacturers on Avito Auto.
In second place is OMODA C5 (average price — 2,300,000 rubles, share in the structure of demand for new cars of Chinese brands — 4%), in third place — Geely Coolray (average price — 4,275,000 rubles, share in the structure of demand for new cars Chinese brands – 2.5%). The top 5 models are completed by Chery Tiggo 7 Pro Max and CheryTiggo 4 Pro.
Omoda C5
The top 10 most popular new car models on the market from Chinese brands at the end of 2023 also included (in descending order of demand share): Jetour Dashing, Geely Monjaro, Haval F7x, Haval F7 and Geely Tugella.
Top 10 Chinese models by share demand in the new car market, 2023, all of Russia, data from Avito Auto
Brand ModelShare of demand (from the demand for new cars of Chinese brands in general)Average price (RUB)HavalJolion4.5%2 410,000OMODAC54%2 300 thousand 000HavalF71.2%4 290 000GeelyTugella1.1% 2,420,000 Geely Tugella