Retailers are creating databases so that buyers of building materials can find contractors
A new trend is gaining strength in the construction market — increasingly, buyers of goods for home renovation and construction prefer complex ready-made solutions in specialized stores. key». Thanks to active sales, retailers create databases that help customers and contractors find each other faster. Aleksandr Khripunkov, Sales Director for the Joinery Category of Lemana PRO (formerly Leroy Merlin), told MK at the exhibition of individual housing construction Open Village’24.
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According to him, three years ago, most buyers of building materials were inclined to do repair work on their own. They relied on quick consultations in stores and independently chose the product they liked. Today, consumer behavior has changed, especially in large cities. Many prefer to trust professionals. The concept of «do it with me» or «do it for me» is in fashion.
Leading Russian chains of hardware stores have caught the new demand and created platforms where any customer can find a contractor, get free access to high-quality and inexpensive services and goods, and professional participants in the construction market can find a potential customer among individuals.
We will note another interesting trend — each buyer can now get a personal qualified specialist who will consult him free of charge at all stages of construction, from laying the foundation to finishing work. “Traditionally, in the summer season, building materials for rough finishing of apartments and houses, as well as carpentry products, are popular,” Khripunkov said.