The British company explained that the listed cars are “low cost” and now bring virtually no money to the manufacturer.
Back in 2021, JLR announced plans to completely reformat Jaguar: according to the current strategy, already in 2025 the British brand should move from the premium to the luxury segment, and a complete transition to electric vehicles is also planned for this period. Initially, it was assumed that the current line of models still had a few years left, but now it is reported that their retirement date has approached.
As Automotive News Europe reports, citing a JLR representative, by the end of this year the Jaguar brand will get rid of five models at once — XE, XF, F-Type, E-Pace and I-Pace. They will be discontinued, after which dealers will sell off the remaining cars for some time.
By the way, Jaguar initially stated that the electric crossover would “live longer” and would continue to be present in the model line along with new electric vehicles. However, the manufacturer later changed its plans, announcing that the I-Pace would retire along with cars equipped with internal combustion engines.
In the photo: Jaguar F-Type ZP Edition
The company explained why they decided to complete production of the brand's current models earlier than originally planned. According to Jaguar CEO Adrian Mardell, the six models listed «bring virtually no money to the company.» He added that their profitability is “close to zero” and called the machines themselves “low-cost products.” In a conversation with investors, the head of the company said that “we have not made any money on any of these models.” » />
Let us recall that the manufacturer suggested saying goodbye to the Jaguar F-Type last fall. At that time, a farewell version of the sports car was presented, which was given the name ZP Edition, the total circulation of the coupe and roadsters was decided to be limited to only 150 units. Now it has become known that the final two-door has already rolled off the assembly line, so the F-Type with an internal combustion engine has officially gone into retirement. By the way, the manufacturer planned to say goodbye to the XE and XF in June, which also rolled off the assembly line at the Castle Bromwich plant in the suburbs of Birmingham.
In the photo: Jaguar F-Pace SVR
For some time, the Jaguar F-Pace will remain the only model of the brand, but its days are also numbered: in May of this year, the company presented a couple of farewell special versions — they received the additions of 90th Anniversary Edition and SVR 575 Edition to the name, as well as a number of decorative differences in the exterior and interior. The «filling» of these versions is standard.
Currently, the British manufacturer continues to develop one of the upcoming new products: we are talking about a large luxury flagship sedan, which will have nothing in common with any of the previous Jaguar models. The Cadillac Celestiq is tipped as a potential competitor for this still unnamed model.