You can only spend a thousand for a vaccination on a limited list of services and goods.
< p> A thousand hryvnias for vaccination, which Ukrainians began to receive in December 2021, caused a book boom. Business for a long time could not recover from such an influx of buyers, reports the Chronicle.info with reference to Channel 24.
Journalists asked business representatives how they offered to spend covid money for Ukrainians, whether their number of buyers increased and what was ordered most often.
How book sales have changed
A thousand per vaccination can only be spent on a limited list of services and goods. For example, books, movies, theaters, gyms, travel within the country, and now medicines for the elderly. However, neither representatives of cinemas nor gyms responded to our numerous requests in any way, so we talked to bookstores, because it was there that citizens applied en masse.
Thus, in the Yakaboo book platformwe were told that since the start of the «eSupport» (from December 16, 2021 to January 18, 2022) they collected and sent more than 650 thousand books throughout Ukraine. Given that the launch of the program coincided with a pre-New Year surge in demand, the volume of book orders on the national book platform Yakaboo tripled.
The biggest peaks in orders were felt in the early days of «eSupport» and before the New Year, when Ukrainians actively ordered books for gifts. During this period, the maximum number of book orders were made in Kiev — 26% of orders. In second and third place are Kyiv region (8% of orders) and Dnipropetrovsk region (7% of orders),
— told Yakaboo.
Oksana Ziobro, Head of PR&Marketing «Vydavnitstva Staryi Lev», said that with the start of payments under the «eSupport» program, they immediately felt an influx of buyers. On the first day, the revenue of the online store and offline stores doubled compared to the average during this period. Since then, the dynamics have been maintained, and even a certain increase is noticeable — by 2.5 — 3 times. The peak moment was the pre-holiday period.
Payments coincided with St. Nicholas Day, Christmas, New Year. This period is traditionally one of the most profitable, and from year to year there is a tendency that people more and more often choose a book for a gift for the holiday, not only for children, but also for adults.
Accordingly, we are preparing a special Christmas, festive assortment of books for this period. And then the seasonal peak joined with the first tranches «eThousands». At the same time, after the holidays, attention to books did not decrease in any way. Previously, the first weeks of January were not very good in terms of indicators, this year people have been buying books non-stop since the first of January, which is good news,
Ziobro said.
She added that this is a great opportunity for the Ukrainian book market to get new readers and buyers, people who previously, for one reason or another, did not have the experience of reading and buying books. They could not understand what cool and relevant books are on the Ukrainian market, stereotypically thinking that all relevant literature is in English or, in extreme cases, in Russian, and comes out late in Ukrainian. And that hasn't been the case for a long time. After all, publishing houses often publish world hits almost simultaneously with world releases.
What did Ukrainians buy for «covid»
Yakaboo said that the leaders are children's books (22.1%), fiction (19.8%) and non-fiction (business, money, economics — 7.95%; parenting, books for parents — 6.8%, educational literature — 5%). In addition, books in Ukrainian are in the greatest demand among buyers.
TOP 5 books chosen by Ukrainians in December 2021:
- «The Red Book of Garik», Garik Korogodsky;
- «What are you talking about? Dmitry Dubilet tells the most interesting stories about the flags of all countries of the world», Dmitry Dubilet;
- «Buy yourself those damn lilies. And other healing rituals to set up your life», Tara Schuster;
- «Rіzdvosavr i nechemniukhіv list», Tom Fletcher;
- «Cafe on the ends of the earth», by John P. Arrows.
According to Ziobro, it is very valuable that among the various options for where to spend money, people choose literature, and in particular the books «Old Lion's Vidavnitstvo». These are also Christmas hits — a series for children about «Rіzdvozavre» Tom Fletcher translated by Marta Sakhno, a wonderful ironic novel for adults «Three Men for Wilma» Gudrun Skretting translated by Natalia Ilischuk.
And our traditional hits, to which attention does not fade all year, including the children's series by Galina Vdovichenko about «36 and 6 cats» with illustrations by Natalia Gaida or the world bestseller «City of Women» Elizabeth Gilbert, translated by Anna Leliv. It's nice that Ukrainian authors are among the leaders of requests, in particular, from the adult line «Nurture Mієchka» Evgenia Kuznetsova and «Svitliy Shlyakh»: the history of one concentration camp» Stanislav Aseeva, books by Sofia Andrukhovych. A very tangible interest in the novelty of the publishing house & # 171; The main thing in the history of photography & # 187; Jena Haydn Smitha,
Ziobro clarified.
How a business offered to spend a thousand
In «Vidavnitstvі Old Lev» stated that they are doing everything for the sake of convenient, profitable and easy implementation of the «covid» thousands. You can use these funds and purchase books both on the publisher's website and in offline stores. In addition, there is a diverse system of discounts, depending on the volume of the order, and it is also possible to pick up books for every taste and age. In social networks and on the website of the publishing house, a detailed guide is written on how to receive funds from the state and transform them into books.
Special offers are available for those who plan to spend the whole thousand on books, in particular, the opportunity to purchase a certificate for books with a face value of 1,200 hryvnia per thousand hryvnia. We also create special advantageous packages for different ages, interests and reading experience, so that readers who do not have much reading experience can immediately find their bearings. Here is a set of books of world bestsellers, and here — for a gift, or for the age of 13 — 14 years old, or detectives or non-fiction,
— added Oksana Ziobro.
According to the expert, there are also partnerships with banks, which allows one click to transform «eThousand» for 1,200 hryvnias.
There are also attractive options in other bookstores.
In order to encourage citizens to read and provide an opportunity to purchase even more books through the «eSupport&# 187;, Yakaboo offers discounts and special offers. Buyers receive cashback that can be spent on future purchases. Among all participants, 22 free annual deliveries («Delivery 365» service) and 22 subscriptions for reading in a mobile application will be drawn,
— Yakaboo noted.
Where did Ukrainians spend the covid thousand:
- bookstores – UAH 490 million;
- cinemas – UAH 386 million;
- theatres, concerts and entertainment services – UAH 188 million;
- railroad and air passenger transportation — UAH 180 million;
- sports — UAH 146 million.